How T3AI Helped a Marketing Agency Boost Content Productivity by 40%

The digital marketing landscape is evolving, with agencies managing diverse multilingual content for various clients and platforms, making efficient workload management crucial.

With the growing need for frequent, top-notch content, most agencies find it difficult to keep a balance between their speed, consistency, and accuracy.

Creating content manually consumes a lot of time, SEO tasks are usually monotonous, and translation procedures can make the delivery of the project late.

To overcome such difficulties, a TYPO3-based marketing agency came up with a smart solution to incorporate TYPO3 AI Assistant.

Their aim was to make their daily content workflow simpler, reduce the amount of manual work, and increase the general productivity with no quality compromise.

The Challenge: Manual, Time-Consuming Workflows

Agency Background:

The company is a medium digital marketing agency, specializing in business-to-business and eCommerce clients. It relied on TYPO3 as the backbone content management system. 

The team was talented with their creative output but they gradually faced the challenge of having to deal with more clients and the content requirements increased consequently.

Slow Content Production

Any additional blog post, landing page, or campaign update had to be done manually, which included writing, editing, and getting approval, and it took hours. Delivery timelines were thus slowed down by the process which indirectly caused lowered output.

Inconsistent SEO Performance

Such activities as writing meta titles, descriptions, and keyword optimization that come under SEO were performed manually for each client. As a result, search visibility, and ranking fluctuated, leading to irregular performance.

Translation Bottlenecks

The agency was faced with translation work as it had decided to create multilingual content in German, French, and Spanish. Manual translations were slow and they were sometimes responsible for publishing schedule delays.

Quality Fatigue

Repetitive optimization tasks consumed the majority of writers and editors time, and as a result, they had little time for creative or strategic works. Thus, productivity and team motivation were negatively impacted over time.

These inefficiencies were a source of delayed deadlines, inconsistent brand messaging as well as the agency’s higher operational costs, which in turn limited the agency’s ability to scale effectively.

The Solution: Smarter TYPO3 Workflows with T3AI

The agency incorporated T3AI, the all-in-one TYPO3 AI Extension, which is a powerful AI-based system for editorial and marketing workflows, to overcome such difficulties.

Thanks to the design of the module, T3AI was perfectly fused with the backend of TYPO3, linking all the AI-driven content creation, SEO, and translation tools in one spot. Hence, the team was not only able to handle everything directly within TYPO3 but also free from the dependency of external systems.

Key T3AI Features Used:

AI Page & Blog Generator

• Gave the team the capability to start off writing draft blog posts, landing pages, and news articles within TYPO3 directly.

• Able to reduce the amount of manual writing and formatting work, consequently, editors were empowered to produce content of multiple clients both consistent and on-brand.

RTE AI Copilot

• Offered content editing support by way of rewriting, summarizing, and extending content inline within the Rich Text Editor.

• Brought about the improvement of text clarity and unification in different content types without losing each client’s tone of voice.

AI SEO Assistant

• Produced meta titles, descriptions, and Open Graph tags for every page in an automatic manner.

• Put forward relevant keywords and gave SEO scoring, thus enabling the team to make the pages more SEO-friendly quicker and with higher accuracy.

AI Translation & Localization

• Multilingually and quickly translated content into German, French, and Spanish, etc., while at the same time the translation was kept both accurate in terms of meaning and harmonized in terms of tone.

• Simply the process of content translation without the utilization of external tools or doing manual adjustments after the import.

Prompt & Keyword Manager

• Made it possible for the team to develop and repeatedly utilize structured prompts along with keyword sets that had been customized by clients or industries.

• Provided continuity of communication style as well as SEO compatibility throughout all campaigns and projects.

Implementation Process

The agency project manager and the TYPO3 development team implemented a structured phase-out to ensure the smooth application and acceptance of T3AI in different departments.

Installation and Configuration

The installation of T3AI was done through a Composer integration (composer req nitsan/ns-t3ai) which was also configured to suit the agency`s existing TYPO3 setup and workflow.

Prompt and Tone Setup

The team developed AI-prompts and tone guidelines for each client, thereby facilitating brand-specific communication not only in the created content but also all other written communication.

Team Training

Editors and writers were provided with small and practical training sessions on the effective use of T3AI, human review and AI-generated drafts collaboration being the focus.

Performance Monitoring

SEO upgrades, translation accuracy, and content volume were the performance metrics monitored through the T3AI Dashboard and Logs module thus giving a clear indication of results and areas for improvement.

In only a few weeks, the team became aware of the efficiencies in content creation workflows, quicker publication cycles, and the level of consistency in output for all client projects increased largely.

The Results: AI-Driven Efficiency and Growth

After three months of working with T3AI, the agency recorded clear and measurable improvements in its content operations.
By combining automation with structured editorial oversight, the team achieved faster delivery times, better SEO performance, and smoother multilingual management.

Metric	Before T3AI	After T3AI	Improvement
Blog & Page Creation Time	3–4 hours	1.5 hours	40% faster
SEO Metadata Completion	Manual per page	Auto-generated	100% automated
Translation Turnaround	2–3 days	Within hours	3× faster
Organic Traffic (3 months)	Baseline	+30%	Improved visibility

Additional qualitative outcomes:

• Improved content consistency across multilingual websites.
• Writers gained more time for creative and strategic tasks instead of repetitive work.
• Reduced dependency on external copywriters and translation vendors, resulting in cost and time savings.

Overall, T3AI helped the agency build a more stable, scalable, and efficient content process, one that balanced automation with human oversight for steady, reliable growth.

Bottom Line: Human Creativity, Powered by AI

AI-powered tool T3AI has proven that AI does not replace genius but rather supports and prolongs it for marketing agencies that handle multiple TYPO3 websites.

The agency was able to free up more time for strategy, storytelling, and customer development by automating routine and time-consuming tasks such as SEO metadata creation, translations, and content writing.

The agency got with T3AI:

• Shorter and more effective content production cycles.
• Better and more stable SEO results.
• Multilingual brand communication that can be trusted in different markets.

T3AI allowed the agency to increase its performance without sacrificing creative quality and brand uniqueness, which have always been the core values of its work.

Conclusion

Marketing departments that use TYPO3 can really benefit from a well-planned method of incorporating AI, as this example case illustrates.

What the agency achieved was not only the double advantage of higher efficiency and better quality but also the fact that their workflow remained unchanged.

By leveraging T3AI, the team was able to automate tedious tasks, improve SEO, and streamline multilingual publishing without having to leave the comfortable TYPO3 surroundings.

This as well as other applications showed that AI-assisted marketing can be carried out effortlessly and reliably on a day-to-day basis.

Ready to transform your TYPO3 workflow?
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