TYPO3 Talk With Alain : Treasurer of TYPO3 GmbH

Welcome to the TYPO3 Interview Series! Check out the Interview with Alain Veuve on TYPO3 For Everyone! We have launched the TYPO3 initiative for business executives, professional freelancers, marketers, decision-makers etc. The ultimate goal, Inspiring people to communicate about TYPO3 eco-system by keeping the philosophy of OpenSource.

TYPO3 Talk With Alain : Treasurer of TYPO3 GmbH

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Welcome to the TYPO3 Interview Series - 25!

Dear TYPO3 People, this week we have Alain Veuve with us this week for interesting TYPO3 Talk! Alain Veuve works as treasurer for TYPO3 Association. He's founder/originator of the TYPO3 GmbH initiative and has been involved with TYPO3 since a long time. I must say it's an interesting talk!

Grab that cup of coffee to explore Alain's insights into his views, the history and potential of TYPO3 and the open source community, and how we can build a better TYPO3 ecosystem together!

Let's explore his journey with TYPO3 from then to now, and much more!

  • Interviewee : Alain Veuve
  • Company : ParaShift
  • Designation : Treasurer At TYPO3 Association
  • Topic : Together Building a Better TYPO3 Eco-system

Hey Alain, please tell us something about yourself to our audience.

I am a parallel entrepreneur currently living in Switzerland, father of 3, with strong roots in the TYPO3 community. I am treasurer of the TYPO3 Association and technically the founder/originator of the TYPO3 GmbH initiative. I love TYPO3 and the TYPO3 people.


First question, How did you initially get involved with TYPO3?

I was getting involved with TYPO3 when we in our agency back in 2006 started to build websites with. The market for websites was rapidly growing and TYPO3 was THE product for a lot of larger companies (at least in Europe). We were able to build on that and scale as a company. I was later part of AOE, which in the beginning focused heavily on TYPO3 as well. I made a lot of real friends in the community, which is really great.


How do you contribute to TYPO3? How does your company encourage open source business practices?

Today I mostly contribute through my work associated with being a board member and being part of the TYPO3 GmbH management. The Association and the T3G are becoming increasingly larger organizations. As I am an entrepreneur I can support a lot in the background.


As a TYPO3 Professional, What was your biggest challenge to building your TYPO3 business? Do you have any special tips & tricks for TYPO3 business people?

Well, I think running a TYPO3 business is not so much different in general than running any other software development shop. When it comes to “product relationship”, things are totally different though. I have not seen a relationship with the product and the community that was/is so intense, with any other product (and I have had the chance to be part of other communities as well). TYPO3 is unlike anything else out there.


Over the years, the TYPO3 open source ecosystem has evolved. When you look back, Are you surprised or feel lucky with the overall success of TYPO3? Where do you see it going in the future?

Frankly, there were times where I was super concerned. The idea to have a commercial leg like the TYPO3 GmbH emerged solely out of pure fear TYPO3 might not survive the changed market landscape. Code contribution was at an all time low back then and the product was lacking quality. This was not surprising as people have become older, the whole CMS industry has matured, core developers now had childrens and mortgages, priorities had shifted. We thought that if nobody is contributing to the extent necessary, we need to have a full time core dev team paid by the Assoc. Luckily things did not get so bad and we have recovered and are even gaining a totally new “cruising altitude” now.


Can you give us a sneak peek of TYPO3's future visions?

Well this is something I probably should not do as others like Volker Graubaum are working on it. In general, I think we should change our whole ecosystem and adapt to today's cloud-first, no-code, transactional web world. I see this is already happening.


TYPO3 is 20+ years old OpenSource CMS, Although we have very little CMS Marketshare. eg., At present, TYPO3 0.6%, WordPress 63.6%. In your personal opinion, What do you think about what we majorly missed in TYPO3 journey?

For a long time I thought we missed the cloud thing. Seeing products like Wix and Contentful soar was hard for me as a cloud SaaS entrepreneur. This is something we could have done as well and I think to even bigger extents. I am totally aware that you think I am crazy :-) But think of it, if we started early on, we would have had a huge head start. 

But then after looking at the models these companies run, you quickly realize the TYPO3 values don’t fit so well into the “quick-scaling-at-all-cost-venture-money-backed” story. We would have sold our souls, sort of - and in fact the community would have never accepted such an initiative - and I think rightly so. After all, I don’t think we should not go cloud SaaS - the question is how can we leverage all the great brains, hands and hearts in the community doing so and take TYPO3 - all of it - to the next level.


Unlike other CMS' where do you think the TYPO3 opensource ecosystem lags behind?

One could say we have missed e-Commerce as well and I cannot say much against it. We were biased to make a distinction between CMS and e-Commerce. In fact that was wrong.


What do you think of the global expansion of TYPO3? What do you feel the TYPO3 OpenSource Eco-system needs most?

I think we need to keep pushing and developing the core-spirit of TYPO3. That sounds corny, I know. But yeah, nothing happens without a great attitude. And then I think we need to work more strategically, build initiatives for target groups, target regions, coordinate contributors, agencies and consultants and expand geographically. And it’s 2021, means that needs to go quick.


As we are managing T3Planet, TYPO3 Marketplace, What do you think about the t3planet.com? What are some key factors & characteristics that would attract you?

I think you guys are doing a great job. Keep going places!


TYPO3 is built on PHP. PHP was established and it’s easy to understand. There was a huge community for PHP already. How important was that “TYPO3 was powered by PHP” for its popularity?

For developers that surely had some relevance. But you know, what pushed TYPO3 back then were companies that were looking for cheaper CMS solutions. 15 years ago it was totally normal to pay huge licenses for proprietary CMS solutions. More and more companies did find that bad - especially because their websites back then did not render much immediate return on investment. They were just digital (and well, in a lot of cases rather ugly) “visitors cards”. With TYPO3 you could get an enterprise CMS at a comparably low price in that segment. I had hundreds of discussions with decision makers over the years and alot of these foks did not even know what PHP was. But they indeed signed the project cheques.


There are extensions, multilingual, multisite enterprise CMS, ease of use, among all these, what attributes for the TYPO3 success?

I think it's the combination of the mentioned and the fact that TYPO3 is super stable and has proven a longterm use model.


Who is your open source mentor/hero? Can you name some people (at least 5) whom you follow to get knowledge and updates of the TYPO3?

I always enjoyed the company and guidance from Ben van’t Ende when I was entering the TYPO3 community. He was like sort of a father to me (maybe because he was the only one back then with grey hairs :-)). Frankly, there are so many awesome people from the TYPO3 community. Today I have daily exchanges with people from the Assoc and GmbH boards.


What are some places, blogs, and online communities you would recommend to our readers that you think are the best places to get help about TYPO3?

Of course I think the offerings from TYPO3 Association are the ones to consult.


Do you think TYPO3 still needs more active contributors? Especially in awareness, branding, and marketing. Also, can you suggest some ideas on how TYPO3 could be expanded globally?

Yes, more active contributors are surely welcomed. I don’t see any space where more contributors would not help. Global expansion, in my view, should be coordinated through TYPO3 GmbH as this needs full, permanent attention.


Last but not least, Apart from TYPO3, What're the things you love to do?

I run Parashift, an AI deep-tech company and own stakes in other companies. And I am a big fan of all things space exploration.

Dear Alain many thanks for making time to conduct these interview and sharing your views with insights. 

If you too want to share your views regarding the TYPO3 Eco-system and TYPO3 Open source community, you are more than welcome. Feel free to reach us or drop us a message in the comment section below.
Also, thanks to all Post Status readers, we will see you at the next interview. Till then stay tuned for next exciting T3Interview :)

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