Wie Millionen-Euro-Unternehmen TYPO3 Headless nutzen
Development
Copy for testing Privacy-First Analytics & Consent in TYPO3 (DACH-Ready)
FYI. This blog is translated by machine. Please ignore any spelling and grammar errors; sorry for such inconvenience. We appreciate your understanding and support.
Your TYPO3 site needs analytics, but European privacy laws mean you can't just drop in Google Analytics and call it a day. The good news? You can still get actionable insights while respecting TTDSG, DSGVO, and your visitors' privacy.
Here's how to set up analytics that actually works in the DACH region.
The Reality Check: What Changed
TTDSG made things stricter in Germany. You need explicit consent for most tracking cookies now. No more "legitimate interest" loopholes for analytics cookies.
But this doesn't mean going blind on your site performance. It means being smarter about what you track and how you get consent.
Your CMP Options for TYPO3
A Consent Management Platform handles the legal stuff so you don't have to. Here are the solid choices for DACH markets:
Usercentrics/Cookiebot - Usercentrics is a consent management platform from Germany that recently joined forces with Cookiebot. Strong TYPO3 integration and handles Google Consent Mode v2 automatically.
dp_cookieconsent - Popular TYPO3 extension, Enable a cookie consent box. Let you visitors control the usage of cookies and load script or content after a consent. (ePrivacy, TTDSG).
All of these scan your site, detect tracking scripts, and only fire them after consent. The key is picking one that integrates cleanly with your TYPO3 setup.
Server-Side Tracking: Your Privacy-First Option
Client-side tracking (the usual JavaScript approach) requires consent for almost everything. Server-side is different - you're analyzing your own server logs, not dropping cookies on visitors.
What you get without consent:
- Page views and traffic patterns
- Referrer data (where visitors came from)
- Device types and browsers
- Geographic regions (anonymized)
What you miss:
- Individual user journeys
- Conversion funneling
- Detailed behavioral data
For many TYPO3 sites, server-side analytics cover 80% of what you actually need for SEO and content decisions.
Matomo vs GA4 vs Hybrid: The Trade-Offs
Matomo Self-Hosted
- Pros: Your data stays on your server, easier privacy compliance, no Google dependencies
- Cons: You handle updates and server resources, smaller feature set than GA4
- Best for: Sites that want full data control and have technical resources
GA4 with Consent
- Pros: Advanced features, free (with limits), familiar interface, better integration with other Google tools
- Cons: Requires consent for everything, data goes to Google, more complex privacy setup
- Best for: Sites already using Google ecosystem and comfortable with consent-gated analytics
The middle ground: Use Matomo for basic analytics without consent, and GA4 for detailed analysis from consenting users.
GEO/SEO Monitoring Without Consent
You can track SEO performance without cookies using your TYPO3 setup:
Log-Based Tracking
- Set up proper logging in TYPO3
- Use tools like AWStats or GoAccess
- Track organic search traffic patterns
- Monitor page performance and errors
Search Console Integration
- Google Search Console doesn't need visitor consent
- Shows how your pages perform in search
- Identifies technical SEO issues
- Tracks keyword rankings
Core Web Vitals
- Monitor loading speeds server-side
- Use TYPO3 extensions for performance tracking
- No consent needed for technical performance data
Implementation Strategy
Week 1: Choose Your CMP Pick a consent management platform and get it running. Start with basic cookie detection - don't worry about perfect categorization yet.
Week 2: Set Up Analytics Install your chosen analytics tool. If going with Matomo, set up both cookieless basic tracking and consent-based detailed tracking.
Week 3: Configure Consent Flow Fine-tune your consent categories. Make sure essential TYPO3 functionality works without consent, while analytics wait for permission.
Week 4: Test and Optimize Check that your consent banners actually work across devices. Test the user experience - can people easily withdraw consent? Does your site work properly when they say no?
Common Mistakes to Avoid
Loading tracking before consent - Even with a CMP, double-check that scripts only fire after explicit consent.
Assuming legitimate interest works - For analytics cookies, you almost always need consent in DACH markets. Don't risk it.
Forgetting about existing users - Your CMP needs to handle visitors who already have old tracking cookies from before you implemented proper consent.
Making consent too hard - If your banner is confusing or hard to use, you'll get fewer consents and potentially face compliance issues.
The Bottom Line
Privacy-first analytics isn't about having less data - it's about being intentional with what you collect. You can still make informed decisions about your TYPO3 site while respecting visitor privacy.
Start with a solid CMP, add server-side analytics for baseline insights, and use consent-based tools for detailed analysis. Most site owners find they get everything they need for optimization and SEO monitoring within this framework.
Your visitors will appreciate the transparency, and you'll sleep better knowing you're compliant with European privacy laws.
Looking for TYPO3-specific analytics extensions or need help implementing privacy-compliant tracking? Check our recommended extensions list or book a consultation to review your current setup.
Post a Comment
Join over 5000+ TYPO3 Subscribers
Starke Brandt
Brand & Communication LeadStarke shapes the voice of T3Planet — and it shows. With years of TYPO3 experience in marketing and product branding, he ensures everything we publish reflects clarity, credibility, and purpose. He’s the reason our content…
More From Author